THE RESET THEORY

THE RESET THEORY

CURATION IS NOT DEAD

In a world post “I’m obsessed with” sell-sell-sell tactics from influenza’s, what does it look like when we share or recommend because… why not?

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Reg Yates
Aug 10, 2025
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Why do they play such bad music in public spaces?

Supermarkets, malls, coffee shops – it’s all aggressively mid. Offensively average. Competent harmonies and production yes, but all round soulless. It’s a special kind of slop playing quietly enough to not interrupt a conversation, but loud enough to place you firmly in the fuckery flavoured reality of leaving the house without earbuds. Balls. Who is responsible for the onslaught of audio mayonnaise?

You sir/madam.

They/them.

Mate/fam… are a menace.

I ask, as the art of curation is seemingly dead. The act of ‘that’ll do’ has apparently replaced a long-held understanding that surely… we can do better than whatever this is. I suffer the ongoing pursuit to find said apex in the mundane. I’m unfortunately one of the “It’s the little things” crowd.

Don’t get me wrong, I strive to be better professionally, romantically and in all of the ‘lly’s’ that matter, but mate. Tell me there’s a better feeling than finding the best and perfectly ‘formed for you’ thing?!

Remember when you discovered your coffee order. Your kind of person. The perfect pair of jeans. Not for everyone. For you. Ugh. Eyes. Roll. Into. Skull.

I decided that while I have your attention, it’d be rude to not share mine. Why? Well, because the pursuit is endless.

The satisfaction in finding and refurnishing a corner of my life with a perfectly suited treadmill song, toasted sourdough bread, lamp that is both form and function, podcast that runs the perfect length for a morning walk, chair for the office, shop the ‘cringe gang’ haven’t pillaged yet, frozen yoghurt topping, notebook for these stupid ideas that keep coming, shoe that works for dinner and a likkle two step… is hard to ignore.

This list lives in the category I’ve labelled ‘lifeing’. Will it always be called that? I suspect not, as it’s walking the dangerous line of dad slang and fit for purpose. At this age, give a shit where we end up, plus there’s a part of me that loves the ‘maybe this is shit’ energy of the title.

So, let’s dad slang our way into the things I love this week...

This is my protracted taste presented as curation with a label tbc. Regardless, the intention is valid. I’m a sucker for furniture, art, interiors, fashion, footwear, okay - I’m a consumer and there’s no shame in my ‘outgoings’ game.

This is not a list.

But it kind of is.

This is my first ‘This is not a list’ list.

Gobble it up.

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